Profit Margin & Markup Calculator

Revenue & Expense Figures

Total Revenue Gross billings or sales

Cost of Goods Sold (COGS) Direct service costs & contractor labor

Operating Expenses (OPEX) Rent, marketing, general admin overhead

Profit Analysis

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Net Profit (Bottom Line)

$0.00

Revenue minus COGS and Operating Expenses

Gross Profit: $0.00

Gross Margin: 0.0%

Net Profit Margin: 0.0%

Markup on Direct Costs: 0.0%

Note: Gross margin is calculated relative to revenue, while markup is calculated relative to direct cost. A 50% markup results in a 33.3% gross margin.

Confused Between Margin & Markup?

Using markup when you intended to calculate profit margin is one of the most common causes of negative cash flow in service agencies. Review our breakdown of real-world agency benchmarks.

Read: Margin vs. Markup Deep Dive →